Two athletes can undergo the same training; have similar physical traits and characteristics yet their performances can differ greatly. The exact numbers vary, but it is widely acknowledged that the mental fortitude of an athlete to focus and bring their ‘A game’ plays a tremendous role in giving the athlete that edge that helps tip the scales in their favor when under pressure and during the long-term pursuit of a goal.

“Fate whispers to the warrior, ‘You cannot withstand the storm.’ The warrior whispers back, ‘I am the storm’.” – unknown

Often times it’s the athlete’s attitude, mental fortitude and agility that distinguish a great athlete from a top-performing athlete. This shows up not only in competition but maybe even more so in consistently being able to show up, do the work, and build habits, processes and decision-making skills that keep them focused and on course.

Mental performance coaching is a practice in showing up, continuously searching for growth, honoring your commitments to the pursuit of the long-term goals and being able to move forward in the face of adversity.

Benefits of Mental Performance Coaching

Mental performance coaching can support athletes to:

  • Gain deeper awareness and access to what fuels and motivates them;
  • Set process focused goals to provide clarity on what is required to reach one’s long term goals;
  • Build confidence and autonomy;
  • Improve focus;
  • Align powerful thoughts and beliefs with meaningful action and desired outcomes;
  • Cultivate a mindset which support effort and learning in all areas of life;
  • Update one’s habits to better serve defined processes goals;
  • Develop mental toughness; tackling and moving through adversity; and
  • Learn life skills which translates both on and off the court.


Contact AiM Coaching for more information or to schedule a workshop for your athletes or team.

“Students were guided, encouraged, and allowed to express themselves freely in a safe and open environment. Mia provided numerous opportunities for students to push themselves and leave their comfort zone and was able to do this holistically.”