Whether you are a small business owner, entrepreneur getting a new endeavor out of the gates, or simply want to take some time to focus on where you are going in your career, small business coaching can help find and set the direction, tactical and strategic goals as well as the ongoing management of staying on track towards those goals.

What is Business Coaching?

Business coaching, also called organizational coaching, is a process used to take a small business or organization from where it is now to where the owner wants it to be. A business coach will assist and guide the client in growing their business by helping clarify the vision of their business and how it fits in with their personal goals, values and priorities.

These days it is highly common that people transition between different companies and changing careers multiple times throughout their time in the work force. Changes are part of life and can open up great opportunities, as well as, at times, be a cause for friction and stress. Business or organizational coaching looks at aligning the career or business, of the individual with his/her goals, life purpose, and values to create meaning, enjoyment and success as defined by the individual.

Benefits of Business / Organizational Coaching

There are a number of positive benefits that can be achieved with an experienced business coach, both for the individual and the business:

  • Improved time management
  • Better work-life balance
  • Decreased stress
  • Career development and transition support
  • Increased productivity/performance both professionally and personally
  • Increased awareness and stronger interpersonal skills
  • Leadership development
  • Enhanced confidence and empowerment
  • Improved communication, listening and decision making skills
  • Greater capability to handle change and reframe challenge into opportunity
  • Improved problem solving skills and reduction of conflict
  • Increased employee satisfaction, retention and loyalty

Business Coaching Session Structure, Time & Investment

Time Commitment

Business and organizational coaching is a process of continual change and growth, and although it can happen quickly, sometimes that change can take some time to achieve. It can take time for new systems and practices to gain hold and find their momentum.

This is why AiM asks for a minimum of a three month commitment of between two to four 30-60 minute sessions each month, either in person or over phone/Skype. The frequency and duration of business coaching meetings are flexible depending on your needs and preference.

In between sessions, the client will be given ‘assignments’ (co-created between the business coach and client) to work on, and it’s important to know that time and willingness to take action is key in order to successfully move towards the defined goals.

Discovery Session

The first meeting will be 90 minutes in order to complete the discovery portion and to kick-start the relationship. This initial session is key, and an intake/discovery form will be sent to the client, to complete a few days before the meeting. The discovery meeting covers some of the big points such as the expectations, goals of business coaching, and sets the tone moving forward.


Cost is dependent on duration and frequency of meetings.

The initial Discovery session is around 90 min and a one time cost. The following coaching sessions’ are as per agreement, usually ranging from 30-60 min. Face-to-face, or phone/Skype, meetings as well as email support in between meetings, are included in the monthly cost.

Monthly fee is to be paid by the first of the month.

In an initial, complimentary session you can learn more about coaching, the cost structure and options available.

Get Started

Please contact AiM Coaching for more information or to request a customized proposal.

Begin with a Complimentary Session

“I was challenged, trying to connect my creative side with my rational side of the brain. Most of the time I started things that I never finished. I kept on doing this over and over again. When I started coaching with Mia she helped me develop the capacity to make things happen and regain my confidence. Her guidance and counseling were key during uncertain times. Luckily, when things at work got out of hand I was ready to get things going on my own.” 

– Bruno, Costa Rica